CARTESIAN
Hyatt's First Canadian Preferred Partner.
Here's why you need a Canadian agency in the Canadian market.
Canada is a circular travel economy.
A circular, domestic-first economy
Roughly three quarters of all tourism spending in Canada comes from Canadians travelling within Canada. The only large foreign source is the United States, and US visitor spending isn't performing while domestic travel grows. The Canadian guest is the primary customer, which requires a deep Canadian market understanding.
A legally bilingual market
Quebec is roughly 22% of Canada's population and overwhelmingly French-speaking. As of June 2025, Quebec's Bill 96 requires French to be markedly predominant across signage, websites, and social advertising, with daily fines for businesses. Anglo-only campaigns are not just weaker here, they are non-compliant. Our Creative team speaks fluent-French.
A different buyer
In 2025, Canadian car trips to the United States fell 38% year over year. Canadian businesses also prioritize working with Canadian suppliers. It's considered operational excellence to support Hyatt Owners with Preferred Skilled Canadian Suppliers like your first Canadian Agency.
CARTESIAN Creative.
Award-caliber cinematic video, commercial broadcast, and editorial photography. A look at recent productions.
Trusted across the hospitality category in Canada.
In the words of Anthony Menechella, Vice President, Fallsview Group:
“CARTESIAN replaced our former Senior Director of Marketing to oversee our entire marketing department. They now run the diagnosis, strategy, and execution for every Fallsview Group property, including the Hyatt Regency Fallsview.”
“What sets them apart is their ability to speak ownership’s language. Revenue sits at the top of their priority, just as it does for any owner. They have studied every marketing channel we run, tracked the ROI on each one, and rebuilt the approach to maximize spend. They are comfortable presenting to ownership, being accountable to budget, ROI performance reports, and updated resource allocation recommendations with hard evidence of data.”
“They are tech-forward to a degree of pure expertise, with AI being actively built into how they work.”
“CARTESIAN provides incredible insight into revenue data and pre-requisite market knowledge to translate their execution approach. Professional, and a valuable asset to our approach as a company.”
Hyatt Regency Niagara Falls FallsviewHYATT
Niagara Falls, Ontario.
The Clayfield Hotel, Hyatt Unbound CollectionHYATT
Niagara-on-the-Lake, Ontario.
Hyatt Regency Calgary DowntownHYATT
Calgary, Alberta.
Niagara Parks
Destination, Niagara Region.
STK Steakhouse
F&B.
Outlet Collection Niagara
Retail destination, Niagara Region.
Deerhurst Resort
Muskoka, Ontario.
The Keg Steakhouse
F&B.
Fairmont
Austin, Texas.
We measure ROI in revenue.
Our integrated campaigns are built backwards from revenue impact. At the start of every multi-year engagement, we set revenue KPIs above every other metric. Vanity metrics (impressions, reach, engagement) support the work, they do not measure it.
Diagnose. Architect. Execute. Grow.
We diagnose before we prescribe a solution.
Diagnostic
We analyse customer behaviour, revenue drivers, marketing performance, and market position before any execution. Primary or Secondary Diagnostic determined from the data.
Tactical Architecture
We develop a tactical strategy designed to achieve measurable growth, including campaign structure, creative direction, media approach, and marketing priorities.
Tactical Execution
We produce effective creative assets designed to perform across advertising and brand channels.
Growth
We monitor and optimise continuously, tracking real business metrics including revenue, bookings, and return on investment.
What Hyatt Canada gets, as our Preferred Partner.
Five commitments built around revenue, diagnosis, production, transparency, and proprietary technology.
Revenue-Focused KPIs
Every engagement begins with ownership-aligned revenue KPIs, set against a deep diagnostic baseline before any creative or media work goes live. CARTESIAN's measurement model anchors on revenue impact, not vanity metrics.
Deep Market Orientation
Every property receives a market orientation study before activation. We map the market, the customer, the sentiment around the brand product, and the buying decisions that drive booking behaviour. The diagnostic comes before the prescription.
High-Scale Production Quality
Brand-presentation quality stays consistent across every Hyatt Canada property. Our production capability scales nimbly for a single property or wide across the portfolio, but the creative and production bar never drops.
Transparency for Opening Hotels
We work with few clients, very closely. New Hyatt properties receive transparent budget allocation, open discussion of revenue targets pre-open, and full diagnostic support through the opening window. Expertise scales with selectivity.
Proprietary Tools and Technology
Every Hyatt Canada property receives access to RENE, CARTESIAN's proprietary in-house platform. Custom dashboards manage marketing budgets and surface investment performance, the GEO research module tracks market presence, and the ad-testing module runs hundreds of paid creative variants in parallel. A technology layer most hospitality marketing teams cannot replicate.
Real Canadian hospitality results.
124 On Queen
Site-wide user lift in 6 weeks
At $2.82 per add-to-cart
A two-stage Meta program built backwards from booking intent. CARTESIAN tested four parallel creative concepts at the top of funnel, then layered retargeting by landing page behaviour. Inside a six-week window, site-wide traffic climbed 68.7 percent year-over-year, paid social users more than doubled, and the bottom-of-funnel build returned 1,020 add-to-carts at $2.82 each. The top creative concept, First Night, posted a 12.34 percent click-through rate against a 1 to 2 percent category average.
CORSO Italian Restaurant
Of hotel guests did not know CORSO existed
Across OpenTable, Google, Tripadvisor, Yelp
A mixed-methods research program run over six weeks: we coded 2,478 guest reviews, surveyed 190 in-house Hilton guests, intercepted 48 show-night diners on property, audited nine direct Fallsview competitors, and ran an eight-person focus group. The finding that broke the strategy open: 54 percent of Hilton guests did not know the restaurant was in the hotel. Of those who did, 82 percent said they would consider it. The growth ceiling was not desirability. It was visibility. Corso has now committed to a twelve-month relaunch under a new concept and brand.
Fallsview Group
Hyatt flagship OTA share, committed roadmap target
Hyatt flagship direct and brand.com share, committed roadmap target
We are actively working to reduce OTA dependency through a GEO strategy custom-built for each hotel in the portfolio, paired with up-levelled PR, elevated creative asset development, and online social proof driven by a dedicated reviews strategy and a targeted sub-Reddit strategy. The sub-Reddit play is a particular point of emphasis: it is where today's travellers research, validate, and pressure-test brands before they ever reach a booking engine, and owning that conversation compounds direct demand over time.
Wildflower Social
On a new brand entering a crowded nightlife market
Currently pacing vs. the previous concept on the same property
Brand identity build for a new social cocktail lounge entering the Niagara Falls nightlife market. CARTESIAN's diagnosis surfaced the audience (predominantly female, 35 to 44), the product (cocktails grew to roughly half of sales), and the position (a social cocktail lounge, not a bar). We built signature in-venue moments like Flower Hour and Midnight in the Garden, produced cinematic monthly content, and ran a paid audience build that landed the venue its best revenue year since 2019. Engagement extended into 2026 and is now pacing 20 percent year-over-year against the previous concept on the same property.
White Oaks Resort and Spa
Blended booking lift on flagship spa treatments
Bela Deluxe bookings, Q4 2025 vs Q4 2024
The Bella MD medical spa program rebuilt around three disciplines: signature-treatment storytelling, monthly on-site cinematic production, and a conversion-minded full-funnel content calendar. Q4 2025 booking data, measured head-to-head against Q4 2024, showed Bela Glow climbing 17.6 percent and Bela Deluxe climbing 37.5 percent. A blended 25 percent year-over-year lift on flagship spa treatments, in a category where single-digit growth is normal.
AI integrated into every step of our workflow.
CARTESIAN runs AI tools across creative production, content generation, research synthesis, paid media optimization, and reporting. The result is a 20-person agency that operates with the throughput of a 60-person one. One example is our paid ads dashboard that tests a huge variety of creative assets & copy at once to ensure maximization of budget. What used to take 5 paid media directors now takes 1. This ensures we can focus on what really matters: Strategic direction, identifying major revenue levers, & creative brand execution.
HOW WE INCENTIVIZE OUR TEAM
When you grow, our entire team gets paid. Partners share monthly revenue reporting; when a partner hits target, CARTESIAN pays the entire workforce a performance bonus. We are not rewarded unless our partners are.
RENE. Built in-house. Built for hospitality.
Our proprietary system, exclusive to CARTESIAN clients.
RENE includes a proprietary GEO and market research module that gives every CARTESIAN client real-time search, demand, and competitor intelligence at the local, provincial, and national level. RENE also includes a proprietary paid ads testing module purpose-built to extract maximum testing volume out of every creative asset, scaling creative usage across paid channels so every partner sees the most effective performance from the same source creative.
GEO RESEARCH MODULE
Real-time search, demand, and competitor intelligence.
PAID ADS TESTING MODULE
Scaled creative testing across channels and audiences.
Designate CARTESIAN as Hyatt's First Canadian Preferred Partner.
Preferred status across Hyatt's Canadian portfolio.
Single point of accountability for Canadian creative, media, and content.
Quarterly performance reviews tied to revenue impact across Hyatt Canada properties.
"The Canadian market is too different, too valuable, and too fragmented for a US company to truly comprehend. Designate a Canadian based agency & Hyatt owners will be equipped with the right tools in this Canadian economy."
Hyatt Canada deserves a Canadian agency.